Today's post will be useful if you are using Google Adwords to advertise your products.

I'm sure you'll do some researching on the Google search engine before you start a campaign in Google Adwords to start advertising your products, right?

How do you do your research? Let me give you an example - Let's say I want to sell products related to "dog training", and I want to see how many advertisers have already advertised on the keyword "dog training", I would go to Google.com and type in the search term "dog training". What do I get? I'll see the following page:



Look at the sponsored listings - those on the right-hand side as well as those in the yellow-highlighted boxes on the left. The ads that appear are those that the advertisers choose to target the keyword "dog training", and they want their ads to appear in
Google Singapore.

So how can you see ads that are US-targetted? Very simple, to be able to see US-targetted ads, just append the words &gl=us to the end of the URL, and press enter. You'll see the following:



In the above screenshot, you'll see only US-targetted ads.

Let me repeat how you can append the words &gl=us in your URL:

Let's say the original URL is:

http://www.google.com/search?hl=en&q=dog+training&btnG=Google+Search

To see US-targetted ads, all you need to do is to append the words &gl=us at the end of the url, like this:

http://www.google.com/search?hl=en&q=dog+training&btnG=Google+Search&gl=us

And press "Enter" once you're done - it's that simple.

If you like to see ads that are targetted to Australia, change the word "us" to "au" instead ("au" is the country abbreviation for australia). For Canada, change the word to "ca", for Germany, change to "de", so on and so forth.

Hope you'll find this little tip useful in your research. If you have any questions, feel free to let me know.

Have a great weekend. :)

To your success,
Jun Yuan Lim

For those of you who are monetizing your web with Google Adsense, here's a video you'll like to watch, where Joel Comm, the Adsense expert, talks about the future of Google Adsense, and how this will affect you:



My thoughts? I could not have agreed more with what Joel has said. Content is king. The more content-rich website you have, the higher you'll be ranked on the Google search engine in the organic listings (organic listings are sites listed on the left-hand site in a Google search page. You need not pay a single cent to get to the number one spot). The higher you're ranked on the Google search engine, the easier it will be for people who are searching for information on a subject which you have a website about, to find and visit your website. With more people visiting your site, the chances of them clicking on your Google Adsense advertisements after reading your articles is much higher, and thereby bringing you cash - from Google Adsense. Simple, isn't it?

I also could not have agreed more with what Joel said about "picking a topic you are interested in". This cannot be more true - if you were to create a website on something you are passionate about, you'll find it easier to write articles on it, and, in return, money will come in from your content-based websites.

That's purely my personal opinion. What's yours? I'll like to hear from you. Drop me a message in my comment column and I'll get back to you as soon as possible.

Oh, one more thing - for those of you who have questions on any aspect of Internet Marketing (be it Google Adsense, Google Adwords, choosing the products to sell, etc.), feel free to let me know as well. I'll do whatever I can to help you out. :)

To your success,
Jun Yuan Lim

Lots of people attended this seminar held at Sheraton Towers on Thursday, 05 July 2007 - more than 200. I was pretty lucky to find myself a seat at the front row. :) Here's a photo of Ewen Chia presenting at the seminar:



Today, I'm going to do a brief summary of the seminar (for the benefit of those who could not make it). Ewen covered the basics of Internet Marketing - like why should we go into Internet Marketing and stuff (I've covered all these in great detail in my previous postings). It's all the same, so I shan't cover them again. He also covered a great deal on his "Instant Internet Business". Here's a model of Ewen's "Instant Internet Business":



I shall go into each of these in more detail:

Step 1: Market

The first step involves finding a market - if you do not have a market, you can't have a business. It's as simple as that. The way you pick your market is to find a topic that we have an affinity for - meaning, you can pick a market which you have interest in. Let's say you are interested in golf. You can delve into a market selling golf balls, golf clubs, how to improve golf swing, etc.

The reason why it is preferable you choose a market you have affinity for is because "you are the market". You will know first hand what people in your market want, what problems do they have and are trying to solve.

The secret to success is to focus on ONE (1) market (notice how I've capitalised and bolded the word "ONE") and become and expert in that market. Don't try do go into 1 market today, another market the next, so on and so forth. You'll never succeed.

Step 2: Present Offer

Without an offer, you can forget about making money in your business. Makes sense? :) After identifying the problems your affinity have, next you have to look for an offer which will solve their problem. It's very important here - you need to provide people with what they want.

If you identify that most people playing golf have problems in improving their swing, you can come out with ebooks, or even videos, to teach them how to improve their swing. Alternatively, you can search the Internet for solutions and present to them (of course you have to include your affiliate link so you'll get paid if they purchase the product you've introduced - that's affiiliate marketing).

You can look for products to sell as affiliate by either going to Google and type in " Affiliate Program". Let's say you want to go into the "Dog Training" market, and you want to look for affiliate programs relating to "Dog Training", simply go to Google and type in "Dog Training Affiliate Market" (omit the inverted commas). You'll see lots of sites relating to Dog Training Affiliate Market, which you've searched for.

Alternatively, you can sign up as an affiliate im Amazon (amazon.com - scroll all the way down, and click on the link "Join Associates" to sign up). Amazon will pay you 10% commission for every item you sell.

What's Next?

Now that you have identified your potential customers' problem, and offer to present to them, what's next?

In order to present your offer to your potential customers for maximum results and of course, money, you must:

- Have your own website to present your offer (you can monetize your website with Google Adsense to generate multiple streams of income, and also you can use your website to build your list of customers)
- Provide value to your visitors (you must convince them why should they buy the product that you're selling)

Step 3: Get Traffic To Your Website

After you have everything up, you need to drive traffic to your website. No point having everything up and realise there's nobody visiting your website.

You need not drive millions of people to your website - the key here is, you need to drive targetted, qualified traffic to your website. (No point driving people who are looking for information on how to improve golf swing to your site that's selling an ebook on how to train your dog in 3-days - they will not buy your ebook).

You can make use of Google Adwords, forums, Yahoo Answers, etc. to drive highly targetted, quality traffic to your website.


In conclusion, in order to succeed in Internet Marketing, you must:

1. Find a Profitable Market
2. Provide your potential customers with an offer (such as an ebook, audio, video)
3. Be able to drive highly targetted, quality traffic to your website (the key here is to go for quality of traffic, not quantity)


Hope you'll find the above useful. Let me have your thoughts.

Have a great weekend ahead. :)

To your success,
Jun Yuan Lim

Today's post is nothing about Internet Marketing - rather, I'm going to share with you some funny pictorial jokes that was sent to me by my girlfriend this afternoon. Enjoy :)


















Hope you've enjoyed the pictures. Talk to you soon...

Cheers,
Jun Yuan Lim

Rich Schefren, President of "Strategic Profits", and author of the very popular "Internet Manifesto" (I've posted a link to this report quite sometime back. If you did not download then, and you want to download it now, click here to download it) report has written a new report titled "The Attention Age Doctrine".



In this groundbreaking report, Rich is going to talk about what's needed now in order to be successful online. This is a very comprehensive report, with lots of illustrations accompanying his explanations (For your information, this report is 65-pages long).

Oh, I think I forgot to mention one thing - Rich's giving away this report for free. You need not purchase anything to download this report. All you need to do is to click here to go to Rich's website, key in your name and email address, and you'll receive instructions to download the report immediately.

Rich's limiting the number he gives away so if your interested you need to get over there right now.

Here's the website address once again:

==> http://www.strategicprofits.com/doctrine/

If you'll like to share with me your thoughts about this report after reading it, please feel free to do so. I'm looking forward to hear from you. :)

That's all for today. Take care, and have a nice week ahead.

Yours Sincerely
Jun Yuan Lim

It's in the papers - in case you missed the advertisement, Ewen Chia is giving a FREE seminar on Instant Internet Business - How you can start your own Internet Business and make REAL Money online in less than 10 minutes from now!

It's a 2-hour session worth US$397, but you're going to get it for FREE! In this coming seminar, you're going to discover the following (itenary copied from news advertisement):

- How To Really Make Money On The Internet…Even If You Have Zero Technical Knowledge!
- The ONE Word That Will Stop Information Overload And Get You REAL Results Now!
- How To Easily Transform Your Internet Business Into A Long-Term Consistent Income Stream That Will Exceed Your Full-Time Income Quickly!
- How To Get Profitable Products To Sell Online Without Having To Create Them!
- How To “Work From Home” And Enjoy Real Financial Freedom With The Internet Once You Know These Secrets…It’s Far Easier Than You Think!
- How To Use FREE Resources On The Internet To Make Your Fortune Without Risk!
- 3 Super-Easy Techniques To Create An Unstoppable Frenzy Of “Buying Traffic” To Your Website Instantly!
- Why You Should Never Attend Another Internet Seminar Or Bootcamp Without First Coming To This Session…The Truth Will Really Shock You!

When is the seminar

This seminar will be held on on:

Session 1: Tuesday, 3rd July 2007 - 7.30pm - 9.30pm @ Hotel Furama City Centre (Chinatown MRT)

Session 2: Thursday, 5th July 2007 - 7.30pm - 9.30pm @ Sheraton Towers (Newton MRT)

How To Register?

SMS and send it to 9675 2060

Alternatively, you can call 6299 4677 to register.

You can also register online at http://www.iinternetbusiness.com. Here's the screenshot of the site:



ARE YOU GOING??

For those who want to know whether or not I'll be going for the seminar - the answer is YES!! I'll be attending the seminar.

I'll be attending session 2 - that is, the session held on Thursday, 5th July 2007 from 7.30pm - 9.30pm @ Sheraton Towers (Newton MRT).

If you like to join me, please let me know - either by emailing me at ljunyuan@msn.com or leave a comment in this post. We can do a meet up and go together, while discussing about Internet Marketing stuff along the way! :)

This is a once-in-a-lifetime opportunity. I really hope to see you there!

Cheers
Jun Yuan Lim

For those of you who have decided / have already decided to create a web (either a blog or a website), the next question you'll probably ask is - "What sort of content should I create in my blog or website to maximize my earnings with Adsense?" or "How do I structure my web to maximize my earnings with Adsense"? I've got a video here from Joel Comm (the #1 Adsense Expert), that answers your questions about monetizing using Adsense - Enjoy the video:

I somehow can't seem to get this video up on my site - here's the link you can click on to view the video (Click here for the video)

For those of you who already have a blog / website that have lots of content, but have yet to place Adsense in it and start monetizing, its time to do so!

Any questions? Don't be shy - feel free to post it here and I'll be happy to answer them. :)

Have a great weekend!

To your success,
Jun Yuan Lim

There are lots of high-quality products available on the Internet on Internet Marketing today - tonnes and tonnes of new ebooks coming out everyday talking about things like having a good squeeze page, optimize your site for search engines, PLR (Private Label Rights) articles, etc. Not forgetting the tonnes of teleseminars, mp3s, videos that are also readily available online about these topics.

Surely you can't focus on everything. I can't focus on everything either. So which one to focus on?

I'll like to show you a short video from Joel Comm, who has answered this exact question coming from one of his subscribers - take a listen:



I totally agree with what Joel has said - pick one topic, and focus on one till you succeed. Previously, I also made the same mistake trying to grab as many thing as I can on all the topics on Internet Marketing, but failed miserably. Trust me on that. I failed BIG TIME! Now that I'm focusing on one topic at a time, I'm beginning to see some results - not great results as you think I would have achieved, but significant improvements. :)

Hope this video helps. Good luck!

To Your Success,
Jun Yuan Lim

What constitutes a good product sales page? Whether or not you have a product to sell, it is essential you know the elements of a good product sales page. Why do I say so? If you are an affiliate marketer, knowing the elements of a good sales page will help determine whether or not a particular product is worth your time promoting. If you have your own product to sell, creating a good sales page will help increase product conversions - resulting in more money going into your pocket! :)

I'll like to share with you today a 50-minute video from Ewen Chia as he talks about the elements of a good sales page. Click here to download the video.

Here's a summary of the video:

Header
If graphics is used for a header (optional), it should be:
- Professional (Graphics should look professional. Ewen recommended 2 sites for good web graphics - webgraphicscreator.com and minisitegraphics.com)
- Graphics should have your picture (to increase credibility and let people know they are dealing with a human being and not a robot)
- Main benefit of your product
- Your product URL

Headline
Headlines should be used to describe the ultimate benefit of the product you are selling - it should NOT focus on features. People are not interested in what features your product have, but how would it benefit them. It should answer the question of "What will my buyers get ultimately when they purchase my product".

The headline should be outstanding - it should get the attention of your potential customers. You can do so by using thicker fonts for your headlines (Ewen recommends using either Tahoma or Arial Black for headlines). You can also grab the attention of your potential customers by using bolding, highlighting, underlining, italics appropriately.

Sub Headline
Sub Headline (optional) is used to describe what your product does.

Body of Salescopy
- Include your photograph in your sales copy, and also, if possible, an audio as well. This can greatly improve your credibility and create branding. Having an audio will seem as if you are there physically talking to your potential customers. This is a great plus if you have it in your salescopy.

- Have as many sub headlines as possible in your sales copy - use them to help portray your product benefits. Use of sub-headlines also help in the ease of reading.

- Break up paragraphs into short sentences. Use single sentences to illustrate important points (use bolding, highlighting, italics to bring important points across if necessary).

- Ewen recommends using Arial size 12 for the words in the sales copy.

- Use of phrases such as "Information can be found in Page XX" to arose your potential customer's interest in buying the product.

- Have product purchase links midway through the page to allow people to click on it and go directly to the bottom of the sales page that allow them to purchase the product immediately. (Having such links will help improve product coversions)

Bullet Points
- Ewen recommends the use of bullet points. The more bullet points there are in a product sales copy, the easier it will be for a product to be sellable.

Testimonials
The purpose of having testimonials is to help bring across benefits and credibility. Benefits are treated as 3rd party endorsements and many people make purchases based on these 3rd party endorsements.

Each testimonial should have a full name of the person who gave the testimonial, his/her photograph (if possible) the country he/she is from, website (if any). DO NOT hyperlink the website address, as it will lead to people clicking on it and bringing them away from your product sales page (you wouldn't want that to happen).

One tip given by Ewen in his video is that a good product sales page should not have any hyperlinks other than the order link.

Money Back Guarantee
You should have a money back guaranteee so as to give people more confidence in buying your product. Also, you should make use of a "Money Back Guarantee" logo to make it more believable and tangible.

Use a different background color (use bright colors) for your "Money Back Guarantee" column so as to make it stand out.

Graphics of Your E-Book
By having a 3D picture of your e-book in your product sales page will make your product stand up, and to increase the tangibility of your product.

Order Form
Your ebook should appear in the order form to bring up the tangibility again.

You should have graphics to denote the different forms of payments acceptable (Credit Cards, Paypal, E-Gold, etc.)

Make your order form outstanding - make use of Johnson boxes.

Bonuses
Yes! People love bonuses - your bonuses should be placed above the final order button. Highlight the benefits of your bonuses. Let them know the value (monetary value) of each of your bonuses. Let them know the total value they are getting should they purchase your product.

Opt-Ins
One final thing Ewen highlighted is the use of opt-ins in your product sales page. He sited the fact that people usually do not buy when they first visit your product sales page. Therefore, if you do not have any way to capture your potential customers, you will not be able to follow up with them.

Ewen described 3 different types of opt-ins a product sales page could have - namely:

1. Having a separate name squeeze page before your product sales page to collect your prospective customers' name and email address. This means that before anyone can visit your product sales page, they will have to enter their first name and email address before they can proceed. (Thereafter, you can follow-up with them with 5 - 7 autoresponse messages telling them the benefits of your product).

2. Having a opt-in form within the product sales letter.

3. Having a pop-out pop-in page. A pop-out pop-in page is a pop-out that appears when you enter a product sales page that tells you to sign up for some free ebooks or e-course.


If you have the time, I'll like to strongly urge you to watch the video. It is very informative and it gives one a very clear idea on what a good sales copy must have. To download the video, please click here.

That's all from me today. If you have any comments, thoughts, opinions, please let me know.

Cheers!
Jun Yuan Lim

Ewen Chia has recently released a new product - called the "Newbie Cash Machine". According to Ewen, this product is meant to help newbies make real money online with simple step-by-step cash machines. For those who do not know who Ewen Chia is, let me do a very brief introduction about Ewen Chia.

Ewen is one of the pioneer Internet Marketers who has been marketing on the Internet since 1997. He is now a world-famous and highly respected Internet Marketer, and has recently been voted as the BEST speaker in the highly prestigious "World Internet Summit" in Australia in 2007. Ewen has also been officially invited as the ONLY Singapore featured speaker in the world's biggest Internet Marketing event - the "World Internet Mega Summit", held in Singapore in May 2007. To date, Ewen has produced a couple of high quality, yet affordable, Internet Marketing products, such as Secret Affiliate Weapon, Autopilot Internet Profits and Affiliate of the Month.

I have purchased most of Ewen's products and was also one of the first to get my hands on his latest product - "Newbie Cash Machine". Here's a screenshot of his "Newbie Cash Machine" page:



As you can see from the above screenshot, Ewen has prepared a bonus report specially for you. There's no obligation to buy his product. You can just download the bonus report. Its free-of-charge.

Ok, back to my review of "Newbie Cash Machine". This 141-page "Newbie Cash Machine" indeed covers EVERYTHING newbies need to know about Internet Marketing.

Ewen starts off by giving a very comprehensive introduction on what Internet Marketing is all about, and how people actually make money from the Internet. Following that, he goes on and explain how YOU can start making money on the Internet, even if you are not IT-savvy. For those of you who think that you need to spend lots of money to start a business on the Internet, you're totally wrong. In fact, you need NOT spend a single cent if you don't wish to (Ewen will teach you how). :)

In "Newbie Cash Machine", Ewen covers, in great depth, how to do research - particularly, how to find a red hot, profitable, and rabid market (almost 10 pages of information and illustration on that), and also where and how to find products that are sellable (you won't want to sell something that is not in demand, would you?).

After doing the necessary research and finding the product to sell, Ewen covers HOW you can reach out to your potential customers. He reveals several different methods (paid and free) on how you can do so (You need to reach out to your potential customers and drive traffic to your product page in order to make money). He also touches on how you can bring traffic to your product page (both paid as well as free). Not to worry, there's nothing technical. For each and every method Ewen touches on, there's lots of illustration (step-by-step instructions) that accompanies it (it's almost idiot proof!).



I have captured a page of Ewen's "Newbie Cash Machine" in the above screenshot. Unlike other Internet Marketing books, Ewen's "Newbie Cash Machine" is very well written, with lots of screenshots illustrating his explanations.

On top of everything, Ewen has also written 2 chapters on how you can set up your own autoresponder and blogs respectively.

To sum it up, Ewen's "Newbie Cash Machine" lived up to its expectations - it indeed covered EVERYTHING a newbie would need to start making cash on the Internet. What's more, at ONLY US$27, I think this book's a steal! In my opinion, this book is worth more than US$27!!

If you are a newbie to Internet Marketing, and seeking for a good book to read and find out more about how to make money on the Internet, I strongly recommend you purchase a copy of "Newbie Cash Machine".

Ewen is so confident that "Newbie Cash Machine" will benefit you that he even have a 8-week MONEY-BACK GUARANTEE! This simply means - if after you purchase "Newbie Cash Machine" and find that it's nothing but fluff and B.S., let Ewen know within 8-weeks after your purchase, and he'll refund you the full amount, no questions asked. :)

To get your copy of Ewen's "Newbie Cash Machine" today, please click here.

If you have any questions, I'll love to hear from you. Please drop me an email at ljunyuan@msn.com. I'll get back to you as soon as I can.

I'll like to take this opportunity to once again urge you to grab your copy of Ewen's "Newbie Cash Machine" here while its still selling at US$27 (as he's going to increase the price really soon), and would like to wish you all the best in your Internet Marketing journey. :)


To your success,
Jun Yuan Lim