The use of email is so widespread nowadays – either at work, as a form of communication with colleagues, superiors and counterparts, or at home, as a form of communication with friends both local and overseas.

Do you know that emails can also be used as a communication tool to sell ebooks, software, live seminars, consultation packages, home study courses, etc.? If the right email tactics are used, these emails can help you make big money on demand.

Michael Rasmussen has just shared with me some of the very best tactics to create a killer email and I’ll like to share what I’ve learnt with all of you. For those who do not know who Michael Rasmussen is, let me do a brief introduction. Michael Rasmussen is one of the most soft after Joint Venture (JV) partners in the world. He has the power to create email promotions that effectively convert into gross sales that amounted $162,000 and $81,000 in net profit. Amazing, isn’t it?

Learning how to write emails is like playing an instrument

Why is that so? Because it is impossible for you to be able to write a good solid email that effectively converts into sales by just reading this article alone (I’m sorry to say that).

You need to practise the skills learnt in this article. Just like when you are learning how to play an instrument – you need to first learn how to read the musical notes, then musical scales, patterns and exercises. You need to constantly practice. Let me give you another example. Let’s say you want to learn how to ride a bicycle. Do you think you’ll be able to master how a bicycle properly by just reading a step-by-step book on how to ride a bicycle? No. You only gain the basic knowledge necessary to ride a bicycle. You need to constantly practise riding on the bicycle in order to master it.

The same goes for learning how to write killer email promos – you need to constantly practice writing them. One good tip Michael has shared with us is to print out those good email promos you receive, and write out the whole email in your own handwriting. In the process of doing so, your mind gets trained subconsciously to write a killer email.

1st step to writing killer emails promos - set your intention

Before you begin writing your mail promo, you need to set your intention. You need to ask yourself what you want to accomplish from this email promo that you’re going to send out – whether is it to sell 25 copies of your products within 7 days, get 50 people to sign up for a 30 day trial of your product, motivate your readers to promote your newsletter, the list goes on and on and on…

If you have an intention, your emails will be very tightly focused. You should also bear in mind that you should remove anything that does not directly affect your outcome from your email promo.

2nd step to writing killer email promos – Ask yourself 6 magic questions

Are you with me so far? Good.

The 2nd step to writing killer email promos is to ask yourself these 6 magic questions:

Question 1: What is your intention?
What is your intention of sending out your email promo?

Is it to get reader to sign up for a free account at a free advertisement forum you are promoting?

Is it to motivate reader to place their 1st free advertisement rightaway?

You have to very clearly define your intention.

Question 2: Who are you?
You need to briefly identify who you are, and what you are doing.

This is because people will not buy something from people they don’t know. Would you want to buy something from an anonymous person? I don’t think so, right?

Question 3: What do you want?
Ask your readers a question:

“Are you tired of wasting your hard-earned money on advertisements that doesn’t covert?”

“Would you like to get visitors to your site for free?”

Question 4: Why should you care?
“Because people are tired having to pay to advertise, and you want a free way to promote your products. What’s more – there are people of the forum right now will be viewing your free advertisements and buy from you”

Question 5: What else is in it for me?
You can create a back-link to your site with the website you are promoting, that has a high Alexa ranking. You will be able to increase the amount of traffic to your web and in turn, be able to make more sales – all these without spending money.

Question 6: What do I do know?
What do you want your readers to do now? Do you want them to click on the link and sign up for a free account now?

Let them know what you want them to do.

Writing your subject line

Your email subject line is actually very important. It is something that your readers will see before they decide to click on it to read your email or send it to the thrash can.

Do not try to sell someone a product in the subject line. They’ll send emails like these to the thrash can right away.

You should not also give away too much information in the subject line. Otherwise, they will not open up the email and read what’s in it.

Compare the following 2 subject lines:

Subject Line 1 - “(Name) why you should never give away the secrets in the subject line”

Subject Line 2 – “How many times do you make mistakes in your subject line?”

Which one is better? If you answer subject line 2, you are correct. Your subject line should make people curious and want to open up and read the email.

Personalising your email subject line

You should not put the person’s name on the subject line for the sake of using it.

Compare the following 2 subject lines:

Subject Line 1 – “(Name) – the real secrets of writing emails”

Subject Line 2 – “Hey (Name), check out these 3 secrets for writing killer emails”

If you receive 2 emails with the 2 subject lines above, which email will you open and which email will you thrash? You’ll open up the email containing the 2nd subject line and thrash the 1st right?

Why is that so? It’s because the email with the 2nd subject line sound more conversational right? You include names in subject lines to make it sound conversational. Therefore your subject line should also sound conversational - as if you are talking to the person in his / her face.

Writing subject lines like bullet points

You write subject lines just like writing bullet points – you only tell people what they’ll learn. You do not give them the actual content. This is called writing “blind subject lines”.

Let me give you an example. Use the following subject line:

“Here’s a little known secret subject line trick that explodes your results”

Instead of:

“Here’s why using blind subject lines is so important” (You’ve already let the person know in the subject line that the email is about “blind subject lines”)

Subject lines should be benefit-oriented

You should give your readers a taste of the benefit in the subject line without actually telling them how it is done.

An example of this type of subject line is as follows:
“Here’s an easy way to boost your income by 20% in just 24 hours…”

Most people will be interested to learn how to boost their income by 20% in 24 hours. Who doesn’t? People will then click on the email and read the contents.

You may also ask your reader a question in the subject line, such as:
“Do you make this mistake with X?” (X is whatever your reader is interested in – your niche market)

You should always keep your subject line relevant to your audience.

How to create an opening that make people want to read the rest of your email?

The following guidelines are how you can create an opening in your email that makes people want to read the rest of the email:

- Greet reader like how you greet your friend
- Always talk to 1 person in your email. Avoid saying something like this - “… you guys will enjoy it…”
- Write your email exactly the same way you talk to your friends.

Here’s an example of a good email opening:

“Hey (Firstname), Jun Yuan here, and I have a quick question for you. Do you actually enjoy the process of writing email promo? I don’t know about you, but I used to get so frustrated at how much work I took to create an email that actually made me money.

Have you ever felt like that? I know I did until I stumbled upon a really simple system for creating killer email promos that bring in money every single time.

And the best part is, when you use this system, the email practically write themselves! Here’s how it work…”

The above email, written in a conversational format, inspires trust from your readers.

Here’s an example of a bad email opening:

“Oh my GOD, (Firstname)! I have to tell u something QUICK before I EXPLODE! Forget everything you’ve heard about writing email promos, because I just discovered a NUCLEAR POWERED system for writing killer emails that practically suck the money right out of people’s pockets!”

Do you feel like you’ve just been shouted at after reading the email above? It is bombarded with capital lettered words and exclamation marks.

Go straight to the point

Your emails must go straight to the point. People are usually very busy and do not have the time to sit down and read each and every email they receive.

People will only read your emails if you can convince them to do so. You need to give them a reason why they should read your emails.

Do not include too much information about yourself

Read the following email:

“Hey firstname, its Jun Yuan, and WOW, am I exhausted. I just stayed up the entire nite getting my new home study course ready for you to check out. I wanted to go to the ball game last night, but I knew how important this was to your future, and so blah blah blah…”

Do you think people actually bother about your life? NO! People only care about what’s in it for them. So please, do not write too much information about yourself. People are not interested whether you are exhausted, whether you went for the ball game, etc.

Do not be too loud and pitchy

Read the following email again:

“Oh my GOD, (Firstname)! I have to tell u something QUICK before I EXPLODE! Forget everything you’ve heard about writing email promos, because I just discovered a NUCLEAR POWERED system for writing killer emails that practically suck the money right out of people’s pockets!”

Don’t you find the above email too loud and pitchy? There are also many words that are capitalized and too many “!!”. People hate to be yelled and pitched to. So please don’t do it.

You need to remember – always talk to your reader, not at your reader.

Writing body copy of your email

You should keep the content in your email body super relevant. The purpose of you sending those emails is not to inform / entertain but to ask them to click on the link to visit the website containing the item you’re selling.

Again, do not talk about your personal life in the body copy of the email. Instead of writing about how you’ve enjoyed your recent vacation, write about the vacation your reader will be taking if he / she follow the email course.

Write powerful bullet points

The number 1 rule to writing powerful bullet points is that they must be blind to be effective. The bullet points should hint at the benefits they’ll gain instead of revealing the content / secret.

An example is as follows:

Write “How to make your bullets powerful by making them blind” instead of “A simple change you can make to your bullets that triple your power”.

Another example:

Write “The single biggest mistake you should avoid when writing your email promos!” instead of “The real reason why you should never talk about your personal life in your email promos”.

When you are writing your email in a “Text Only” format, use either “-“ or “*”you’re your bullets.

If your bullet points exceed a single line, insert a space between each bullet point. That will make your bullet points easier to read.

Breaking up your email using sub-headings

People will normally scan every email before reading it. If your email is in one whole big chunk without any sub-headings, they will just close the email without reading it.

Therefore, you have to break up your email (if it is too long) with sub-headings. An example as follows:

**************************************************

THIS IS SUB-HEADING 1

**************************************************

--------------------------------------------------

THIS IS SUB-HEADING 2

--------------------------------------------------

Use either “*” or “-“ to make lines. Make about 50 “*” or “-“ in a row. Also, make your sub-headings using capital letters. This will make the sub-headings stand out and easier for the readers’ eyes.

To capture your reader’s attention, you may want to ask them a question (e.g. “this sounds great, but is it just another cheap ebook?”) after 2 – 3 paragraphs of text. The use of questions will help readers to re-focus.

Use of bucket brigades

One of the copywriting secrets in killer emails is to use bucket brigades, such as the following:

As a result
As I said
Oh yeah and let’s not forget
And guess what?
… etc.

An example of an email that make use of bucket brigades is as follows:

“Look, if you are sick and tired of staring at a blank computer screen… trying to figure out how to write email promos that get results, then you’ve got to give this course a shot…

why? Because you’ll make more money from each & every email promo that you send out. Oh yeah, and let’s not forget… you’ll also get to take vacations with your family & friends, while your business is making you money 24 hours a day

And guess what? Once you write your email promos one time, you can just load it into your autoresponder, and let it make u money for years to come.”

How to create a strong closing that make people want to take action right away

Before you create a close in your email, ask yourself this question – “What do you want your reader to do specifically?”

Write down a list of specific actions you want them to take, such as to forward the newsletter to 5 friends, order the product immediately to get to the members-only area, etc. You have to be specific on what you want your subscribers to do.

Next, identify the one action from the list that will make you the most money.

How to fire sales in closing

There is always an unanswered question in the back of your readers’ minds – “Why should I take action?” or “Why should I take action right now?”

Unless you give your readers a reason to act immediately, they’ll never act.

One tactic is to use scarcity – give them a specific deadline, quantity-based deadline, or combination of both.

Examples would be:

“Only 25 copies of the product left”
“Product only available for this price at 7 days”
“Free only for the first 50 customers”
“The sale usually lasts for 7 days, and the low prospect can get the product offer at the lowest possible price during the first 3 days only, and then the price goes up. 2 days later, the price goes up again, jacking up the price to a level that’s well out of reach of most people.

Your closing must remain strong, clear and sharp. Write 10 possible closing and choose the best.

Your closing must be very specific on what you want them to do. You have to be very direct and stand your ground. If you want them to click on something, tell them – “Hey, click this link right now and pick up your copy before it’s too late”.

Why use P.S.?

Most people, when they open up emails – will zoom straight into 2 things –headline and price.

Often, P.S. will be read before the body copy because it is right next to the price. They are like an exclamation point at the end of your sales message – something extra that you did not have the room to include / wasn’t appropriate in your email copy.

Effective P.S.es can push readers over the edge into buying, or take whatever action you want them to take. It actually helps to increase results.

P.S.es also helps to make your email more interesting to read, as it comes across as more personal.

Here is some of the different P.S.es you can use:

Testimonial P.S.
Testimonial P.S. is a great way to overcome someone’s objection as to whether or not the product you’re selling works in the real world. An example of a testimonial P.S. as follows:

P.S. - You don’t even have to take my word for it. Listen to what marketing expert John Smith has to say “Wow, this amazing ebook has already made me an extra $2,000 dollars this month, and I’m only on page 9! I highly recommend it”

Extra Discount P.S.
Extra discount P.S. does a great trick when you are doing a Joint Venture with someone. You’re throwing your readers some extra motivation to re-affirm their decision. An example of an Extra Discount P.S. is as follows:

P.S. - UPDATE: Wow, I have even MORE good news. I’ve just made a deal with John Smith, and he’s agreed to give you an extra 20% off the regular price if you order by midnight on Friday. Hurry up and check out the URL below before he changes his mind”

Opps – I forgot to mention something P.S.
P.S. – Oh, I forgot to mention one important thing. When you pick up your copy of John Smith’s new ebook, you’ll also get an extra bonus audio recording that is not listed anywhere on the website. It’s an unadvertised special bonus just for my readers. It’s my way of saying, “Thanks for being a loyal subscriber.” Here’s the link one more time. Go ahead and check it out right now.

Recap P.S.
This is the most common type of P.S. It contains a brief pitchy summary of your strongest message. An example of a recap P.S. is as follows:

P.S. – Remember, when you order today, you get all 8 CD’s rushed to your door, along with 3 amazing bonus reports and a transcript of the entire recording. You’ll also get a bonus DVD that will walk you through the process of setting up your first website in only 24 hours”

In summary, people normally read your P.S.es first before deciding whether or not to read your entire email.

Mistakes in email promo

Here are some of the common mistakes made by people when they did their email promo. Please avoid them.

Overuse of Personalisation
You should limit the number of times you mention the reader’s name in your emails (limit to a couple of times during email and once in subject line). Just like in a real-life conversation, you will not use a person’s name over and over again, right? It will sound really weird and creepy.

Email is too formal
You are not writing an English essay. Therefore, do not make your email too formal. Do not spend too much time correcting your grammar. Let your email sound natural, just like how you normally communicate. This will make your email come across as a real person – someone your reader can relate.

Overuse of power words
When you keep saying things like “I have to get this off my chest before I explode!”, nobody will take you seriously. Talk like a regular person, not like a carnival pitchman.

Promote 1 thing only
Promote only 1 thing in your email. If not, your reader will be confused on what you want them to do. Keep your email focused.

Not giving people specific reason to act
If you do not give people a specific reason to act, they will not act at all. It’s as simple as that. You need to give your readers a reason to act now – let them know they’re going to miss out on something if they don’t act now.

Do not talk about yourself too much
You need to focus on what’s important to your reader. You do not want your reader to, after reading the whole email, saying “So what?” After you’ve drafted your email, read them out loud and ask yourself if the email entices you are a reader.

Take Action Now

I’ve said this numerous times in my previous postings and I’ll say it again. Please do not just read the article and sit on it. You must apply and practise what you’ve learnt in order to fully benefit you.

I hope this article has been informative for you. If you have any questions, feel free to send me an email at ljunyuan@msn.com.

To your success,
Jun Yuan

If you have been reading my blog regularly, do you remember my posting on Valentine’s Day regarding Fabian Lim’s Internet Marketing seminar that’s happening on 24 February? For those of you who went, I hope you found the seminar useful.

However, if you are a first time visitor to my blog, here’s some background information – Fabian Lim, CEO of Asia Internet Academy, Asia’s largest Internet training organization, conducted a free 2-hour Internet Marketing seminar on 24 February in Hotel Park Royal (Singapore). It was a comprehensive seminar where Fabian introduced quite a lot about Internet Marketing – such as the advantages of online business, size of online market, how to promote your online business, examples of million-dollar websites, etc.

I’ll be covering in this posting what Fabian covered, as well as some of my personal information that I’ll like to share with you.

How can I do an online business if I’m not IT-savvy?

Many people have this perception that if they know nuts about IT, they can’t start an online business.

This is just a myth. You do not have to be an IT professional to start an online business.

In fact, starting an online business is the same as starting an offline, brick and mortar business. Everything is the same - from the process of first understanding what your customer wants, to product creation to reaching out your product to your customers and finally, making them an offer that they cannot say no to you.

If you are not IT-savvy, not to worry. There are lots of freelance designers out there who can design your webpage at a very low cost (You can visit elance.com or rentacoder.com. These are 2 very good websites to get your freelance web designers).

Why online business?

There are 2 main reasons – mainly the “push” and “pull” factors.

“Push” factors:

1. Online business will bring you multiple streams of “passive” income.
“Passive” income means income you receive every month without working physically for it. You run your online business on an autopilot and it generates a substantial amount of income for you every month. “Active” income, however, is the income you receive from your full/part time job – if you do not go to work, you will not get paid. It’s as simple as that.

2. Online business can help you create a sense of living
You see – nothing is secure today. Your job security and monthly salary may be affected by factors such as economic crisis, disease outbreak, etc. Wouldn’t you want to generate alternate stream of income so that, when situations like this really happen, you have something to fall back on?

3. You are the boss in your online business
For those who hate their job, or their bosses, or both, wouldn’t you start your own business and be your own boss instead? When you are boss, you have total control in everything you do in your business.

4. You’ll have surplus money for investment
If you have an online business on top of your own full-time job, money generated from your online business can be channeled into investing, such as creating another online business, in stocks and shares, etc. This will allow you to generate even more money than you already have.

“Pull” Factors:

1. Work wherever you want.
When you are doing an online business, you can work wherever you want – in the comfort of your own home wearing t-shirt and shorts, in McDonalds, Starbucks, beach, anywhere.

2. Wake up whenever you want
Unlike a full-time job, where you have to wake up early in the morning to report to work everyday, you have the freedom to decide when you want to wake up everyday if you are doing business online.

3. No staff to pay, no premises to rent
You can work on your online business anywhere you like. You do not require any staff in your online business and that implies that you do not have to worry about paying their monthly salary.

4. Online business can be 100% automated
Once your online business is up and running, you can let it run on autopilot. Just wait for your cheque to be delivered to your doorstep every month.

5. Create as many businesses as you want
If you are doing an online business, there is no limit on the number of businesses you can set up. This means that you have abundance of opportunities to make money online.

6. Even beginners can do it!
As I’ve said before, you need not be an IT expert, or business expert, to start your online business. There are step-by-step help readily available on the Internet at a very low cost to help you start your online business within minutes! One good program I’ll like to strongly recommend to you is Ewen Chia’s “Secret Affiliate Weapon”. Priced at only $9.97, Ewen gives you a very comprehensive step-by-step guide on how you can start your online business within minutes. I’m using Ewen’s product myself and it’s simply fantastic. Please click here for more information on Ewen’s “Secret Affiliate Weapon”

I’ve explained to you the “push” and “pull” factors on why you should start your own online business. Now, let me explain the advantages of having an online business from the business objective:

1. Virtually no capital outlay / capital risk
Unlike physical business, where you need tens of thousands of dollars to get your business up and running, you only need to spend a very small amount of money (approximate from $5 to $100) to get your online business up and running.

2. Unlimited worldwide market
Unlike physical business where you can only appeal to people within 1 country, your online business can reach out to everybody all over the world.

3. High profit margins
Profit margin is very high in an online business. It is so high until product creators can even pay you 50% commission for selling their product as affiliates and still make a huge profit!

4. No shipping costs
Most of the products you sell online are digital products – from ebooks (in PDF format) to mp3s to videos. Once your customer has paid for the products, they can download immediately from the Internet.

5. Advertising is cheap, if not completely FREE!
How much does it cost to advertise your business on the newspapers, radio and TV? It’s certainly not cheap. However, you can advertising online at a very cheap rate, if not free.

Education Required for Online Business

The good news, especially for newbies who want to start an online business but lack the knowledge, is that there are lots of resources available on the Internet that will step you through. Whether you are a university graduate, a high-school graduate, or have no formal education, you’ll be able to understand the materials to help you get started.

As I’ve mentioned earlier, if you want a cheap and good step-by-step resource, Ewen Chia’s “Secret Affiliate Weapon” is a must-get for you. What’s more, there’s a 100% no-questions-asked money back guarantee for 60 days. You really have nothing to lose.

If you like to purchase Ewen’s “Secret Affiliate Weapon”, please click here.

How big is the online market?

If you think that the online market is very small, let me highlight some figures to you.

The total number of Internet users in the whole world currently is about 1,093,529,692 (over 1 billon as at 11 January 2007), and this number is increasing everyday.

The amount that people spend online every year is as follows:
- In 2005, the world spending on the Internet is $143.2 billion.
- In 2006, the world spending is $170 billion! (That’s about 18% increase compared to 2005)

Here's a breakdown on the number of Internet users by region:



Here's a breakdown on the number of Internet users by countries:



So you see, the amount of opportunities you have in your online business is huge.

Multi-million Dollar Websites

Here are some websites started up by very ordinary people (such as you and I), and later bought over for multi-million dollars:







Your website could be next… =)

How to create a multi-million dollar web?

This is the multi-million dollar question – “How to create a multi-million dollar web?” The answer is very simple – adopt the following 3 strategies:

1. Domain Name
You can get a domain name for less than $10 at GoDaddy. Domain names must be short, simple, and unique.

2. Develop a free, unique & useful solution
Solution must be unique –YouTube focuses ONLY on video, while Flickr ONLY focuses on images.

3. Grow a massive community via viral marketing
You need to have people constantly going to your website. In order to achieve that, your website must be able to create a value for them, and it must be different – how you can differentiate your website from others.

Here are some examples of multi-million dollar websites (You may want to check these websites out):









3 steps to achieve online success

Here are the 3 steps to achieve online success:

1. Product
The product must be in demand (people are looking for the product you are selling), marketable (product must be able to reach your potential customers easily) and easy to produce (information products are especially easy to produce).

2. Website
Your website must have a proper domain name and hosting, a good sales copy to attract potential customers to buy from you, and lastly, it must accept payment either by Credit Card or PayPal.

3. Traffic
You can get traffic to your website either by listing it in the search engines (e.g. Yahoo, Google, AltaVista, etc.), offering an affiliate program for people to sell your products, or article submission (e.g. Articles Factory, Ideas Marketer, SubmitYourArticle.com).

4 steps to make money online

Finally, here are the 4 steps to make money online:

1. Sell your own product (e.g. If you are very good in cross-stitching, you can write a step-by-step ebook to teach newbies how to do cross-stitching. Alternatively, you may want to sell consultancy services to people, etc.)

2. Obtain re-sell rights to a product.

3. Promote other people’s product as affiliates.

4. Create content website (e.g. creating a website like the one I’m having)

Take Action Now

I have spent over 3 hours to put up all these information to you. You’ve already read them. Now you have to take ACTION to apply all these information you’ve learnt into use.

Internet Marketing is NOT something that will allow you to make millions overnight (If you are looking for quick ways to make millions overnight, perhaps you’ll like to spend time queuing for a lottery ticket instead). You need to invest a fair bit of time and effort, and some money, to experiment. Start off by making your first $1 online, followed by your first $10, $50, $100, $500, $1,000, $5,000, etc. online.

DO NOT be afraid to fail. It’s only through failures that we learn and improve. The faster you fail, the earlier you’ll be able to learn and improve, and the earlier you’ll be able to succeed.

I’ll like to wish you all success in your online business.

To your success,
Jun Yuan

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To your Internet Marketing Success,
Jun Yuan

I have just listened to an exciting one and a half hour tele-seminar conducted by Stuart Tan with Dr Ron, the Niche Professor. It was very inspiring and I can’t wait to share with you what I’ve learnt from this one and a half hour tele-seminar. It was simply amazing.

Before I start writing on the learning points from the tele-seminar, let me first introduce who Dr Niche is. Dr Niche is one of the most influential figures in the world of Internet Marketing. He has great knowledge in the area of finding a profitable niche market, SEO, Internet Marketing, etc. With all the experience Dr Niche has, he is certainly considered as the guru of all gurus in the world of Internet Marketing. You can read more about him at http://www.nicheprof.com.

In Stuart’s tele-seminar with Dr Niche, he has covered topics such as how you can find your profitable niche market, how you can build up your Internet business to reach out to potential customers, what is the cost of starting an Internet business, etc.

If you want to start up a profitable business on the Internet, this article is a must-read for you. Enjoy! =)

Finding your niche market

There are 1,001 areas which you can write about - from business to IT to biomedical science to books to sports to entertainment, etc. Choose the area which you are most familiar in to write about (if you choose an area which you are not familiar, you’ll find yourself “stuck” at a certain point, when you run out of ideas).

Let’s say you are interested in music. You want to write about music. Music itself is very broad topic. Under music – there are many categories of music – rock, pop, jazz, classical, contemporary, etc. Under each category of music you have different singers. There are also many different types of musical instruments – guitar, piano, violin, drums, keyboard, etc. Under each type of music instrument you have different brands, prices, quality, etc. These are called sub-niches. Music itself is the niche.

In order to make money online, you have to write articles on a particular sub-niche. You have to zoom in to a particular group of people whom you want to attract. However, before you get started on a particular sub-niche, you have to make sure there is a demand on the topic you are writing about. You may like to go to this site called niche.classic.com to find out the statistics on how many people are searching for the topic you are going to writing about. inventory.overture.com is another good site for the same purpose. You can also do a search on the topic you are going to write about in Google.

You can also ask potential site visitors / customers what they want to know about the topic you are going to write about – run an “Ask” campaign. Ask them what they want, and cater to their demands. That way, you’ll be able to drive traffic to your website once it is up.

Is my niche profitable?

To find out whether your niche is a profitable one, do a search on Google. Let’s say, if you have a website sharing with people information about guitars, you can do a search on Google by typing in - guitar “affiliate programs”. Google will list out for you all the sites on guitar affiliate programs. Join these programs as an affiliate (it’s free to join) and advertise them on your web. You will earn commission whenever people click on your affiliate links to purchase the products.

Monetization before targeting market?

Many people have this mis-conception of looking into monetization first before targeting the market. This is strongly not recommended. The reason is because by doing you, you are simply doing opportunity hopping. By doing so, you’ll never be able to profit in the long run. Therefore, it is very important to stay focussed on a particular topic. Choose your topic and stay focussed on that. It will certainly benefit you in the long run.

Why are there no click-throughs (people who purchase products from you through your affiliate link) even though I have identified a niche market?

Remember, when you create a website about a particular niche market, you are targeting your articles to your potential customers. Therefore, it is very important to write your articles based on what they want, and not what you want.

People, before they buy something, will want to know how the product will benefit them, how it can help make their life better, how it can avoid their pains and enhance their pleasure, etc. That’s human nature. I am sure when you go out and purchase something, you’ll choose a product that will best benefit you, am I right? It’s as simple as that. Therefore, you have to give your potential customers valuable content in your articles. You have to show them how the product can help solve their problems.

You may also want to include testimonials – people are more likely to purchase the product if they read from others that it is good. If you can have audio and video testimonials, that’s even better, because people can not only just read, but to be able to listen and see how the product has benefited others. Videos are especially good because not only can they hear what they say, but they can also see their non-verbal communications, their facial expressions, whether they are speaking from their heart or reading from the text.

What’s the fastest and cheapest way to reach out to the market?

The quickest way is through pay-per-click campaign (such as use of Google Adwords), or you can make use of social community (such as MindSpace, MyWebTalk, DirectMatches, etc.)

Alternatively, you can be part of a big “give-away” program. Give products to people for free in return for their contact information (usually name and email address). By doing so, you can build up your database of potential customers and can email them on any products and services you are offering.

What’s the start-up cost of doing an Internet business?

Start-up cost will include domain name registration, hosting, research, design, etc. You may also want to invest some money (about $10 - $15) on pay per click (PPC) campaigns on Google – in PPC campaigns, Google will advertise your products on the Google Search Engine itself, as well as in other people’s websites.



Whenever someone clicks on the link to visit your product page, you’ll have to pay Google a certain amount of money (ranging from a few cents to a few dollars – you decide the amount). Before you invest in PPC campaigns, make sure the product you are selling is not priced too low. Otherwise, your ability to advertise will be very low as well (I’m sure you won’t want to pay $10 for advertisements when your product is selling for only $5, right?)

Building up your customer base and selling your products to them

In order for you to be successful in Internet Marketing, you have to first build your own list of potential customers (by giving away free products). By building up your pool of potential customers is not enough – you have to establish enough relation with them, by giving them adequate information (if you give too much information, people will think you’re a pest) on what they need. Therefore, you need to create products based on what they are looking for.

Treat all your potential customers with respect and honour them. DO NOT violate their trust in you. The first time you trick your potential customers by not delivering, it will be very difficult to get them to trust you again.

Everything circles around trust and relationship.

Learning from people who has done it before

The good news about Internet Marketing is – you need not re-invent the wheel. There is a certain way to become successful in Internet Marketing. All you need to do is to find out - ask the Internet Marketing gurus, they’ll tell you how to go about doing it. Keep asking them questions, learn from them. Learn from their experiences.

Take Action

Last but not least, I hope you will start applying what you’ve learnt from this article. Do not shelf this article at the back of your brain. If you do so, then you’ll never be able to become a successful Internet Marketer. You need to take action right now.

I’ll like to wish you all success in your Internet Marketing adventure. If you have any questions, feel free to email me at ljunyuan@msn.com.

To your success,
Jun Yuan

Happy Valentine’s Day to all of you! Whether or not you are single or attached or married, I hope you have had a GREAT day either with your loved ones or best friends.

I found FOUR great products today (all for free), and I’ll like to offer them as a Valentine’s Day gift to all of you. Remember I said when I started this blog that I’ll be sharing all free resources I found with all of you. So here you go, take these gifts I have for you:

GIFT NUMBER ONE – FREE ONLINE MAKING SEMINAR

Learn the secrets to making huge profits online – completely on autopilot even if you are a complete beginner!

Sounds interesting, isn’t it? Who is conducting this seminar? – Mr Fabian Lim, a qualified Google Advertising Professional, creator of AdWords empire (the most comprehensive AdWords Affiliate Marketing system ever developed), author of Keyword Research Mastery and Chief Marketing Officer of World-Famous Keyword Search Software – The Dowser Professional. Mr Fabian Lim is the CEO of Asia Internet Academy, Asia’s largest Internet training organization, with staff and offices in Singapore, Malaysia, Indonesia and Japan. (Click here to read more about Fabian’s company)

He will be conducting this free seminar specially for all of you who are very interested in Internet Marketing. Here’s what you’ll learn if you attend the seminar:

1. How YOU can generate USD$100,000 in 5 days, even when you are on vacation
2. Why is it the right time now for YOU to start your Internet Business.
3. Analysis of how large is the Internet today, and how learn about people’s spending patterns, and why this information is important to YOU.
4. Life examples of websites worth literally millions of dollars and what YOU can learn from their successes.
5. Real-life case studies of how REAL PEOPLE are making money online – and how YOU can do it.
6. Learn the 3-step model to online success.
7. A step-by-step approach for YOU to locate profitable markets online in less than 5 minutes!
8. How YOU can get started online in just 2 DAYS!

8 reasons WHY you should attend this absolutely FREE seminar. Here are the details :

When? – 24 February (Saturday)
Where? – ParkRoyal Hotel in Beach Road (Ballroom 1)
Time? – 2 sessions (you can choose to attend either 1 of them) : Session 1 is from 10.30am – 12.30pm, and session 2 is from 2.30pm – 4.30pm.
How to register? – Call 6299-4677 OR SMS [Name] [Session 1 or 2] [Email] [Your Mobile Number] to 9105-1081.

I’ve signed up for the 10.30 – 12.30pm session ALMOST IMMEDIATELY when I get to know about this. I see this seminar as a GREAT opportunity to network with fellow Internet Marketers and learn (Learning is an ongoing process. In order to succeed, you have to keep learning).

If you are wondering whether or not to pick up your phone to sign up after you’ve read this offer, you are procrastinating already. Please don’t. Procrestination is the NUMBER ONE killer of success. By procrastinating, you are letting a wonderful opportunity to make money on the Internet fly away.

If you are truly interested in Internet Marketing, you MUST sign up for this 2-hour seminar. For the FIRST 50 callers, you’ll receive a money making website worth US$297 for FREE. Seats are filling up fast, so please sign up now!

I look forward to seeing you on 24 February.

P.S. Please email me at ljunyuan@msn.com if you are going so we could meet up before the session and go in together.

GIFT NUMBER TWO – JOEL COMM’S TELESEMINAR ON HOW TO SUCCEED ONLINE

Joel Comm is successful Internet entrepreneur who has been building up successful websites since 1995. Joel is a co-creator of Yahoo! Games and co-author of the book “Internet Family Fun: The Parents’ Guide to Safe Surfing” (1997). He is also the best selling author of the ebook “What Google Never Told You About Making Money with Adsense”.

Joel Comm has put up a wonderful 1 hour 45 minutes long seminar with Shawn Casey on how you can succeed online.

Please click here to grab your mp3 copy of the tele-seminar right now.

I do not know when Joel Comm’s going to remove this mp3 off his website, so please get it NOW before its too late.

GIFT NUMBER THREE – JO HAN MOK’S “5 STEPS TO THE MONEY ZONE”

Jo Han Mok, Asia’s #1 Whirlwind Internet Marketing Wizard, has written a 21-page special ebook on “5 Steps to the Money Zone”. He is offering this as a Valentine’s Day gift.

To download your copy, please click here. (Please download this ebook as soon as possible, before Jo Han Mok removes this from his web).

GIFT NUMBER FOUR – ROAD TO SUCCESS IN 21 DAYS

Have you been searching high and low for answers to this question – “How to achieve success in 21 days?” Look no further – there’s this totally FREE web I’ll like to introduce you to.



If you sign up as a member, you’ll be able to download FREE audios that coach you how you can be on the road to success in 21 days. On top of that, you’ll be able to make money if you introduce friends to signup for the web. Amazing, isn’t it?

Please click here to sign up right now and receive these wonderful audios.

Here’s all the four gifts I have for you this Valentines. Hope you’ll enjoy them.

Have a wonderful Valentine’s Day! =)

To your success
Jun Yuan

I went for Stuart Tan’s Chinese New Year Subscriber’s Nite yesterday. It was really a very good information sharing session. I met up with people who are also into Internet Marketing and we shared some pointers. Learning is all about sharing pointers with one another, which is what this posting is about – to share with you what I’ve learnt last evening.

Stuart invited 2 online marketing gurus to the session – Frank (fjpmarketing.com) and Ben (evenmorestuff.com) to share their experiences, as well as some tips on selling online.

Finding your sub-niches

Everybody has been saying that in order to be able to make money online, you have to target a particular niche market.

However, there are now so many people selling in any niche market. Take the topic “Golf” for example. Do a search on Google. There are so many sites on it – ranging from golf balls to golf shoes to golf clubs to golf t-shirts to golf bags to golf caps, etc. There are also sites on golf for beginners, golf for intermediates, golf for professionals, how to play like Tiger Woods, etc. There are 1001 sub-topics on the word “Golf” itself. These are sub-niches. Narrow down your content to these sub-niches. Chances are you’ll find yourself getting better sales compared to when you are writing content on a general topic like “Golf”.

Ben’s model of selling

Ben writes reports on a particular topic and gives them away in eBay for free. He also allows people to freely distribute or re-sell these reports. So how does he make money by writing these reports? You see, in each of his reports, not only does it contain information about a certain topic, such as golf, it also contain affiliate links to golf products – such as golf hats, golf balls, golf shoes, etc. He’ll receive commission when people click on the affiliate links to purchase the products.

In order to download his report, you will have to first access his webpage, which will contain some information about the report, followed by a box asking you to fill in your name and email address. You will then be directed to a page where you can download the report. The contact information you entered will be captured into Ben’s database of potential customers, which will allow him to follow-up on the products he is selling, and also to introduce new products.

So how does Ben capture the contact information of other readers of his report, if they did not download directly from his website, but receive it from their friends?

What Ben does is that he’ll write a message “To download the most updated version of this report, please visit my website” at the very first page of his report. People will normally want to read the most updated version (that’s human nature) of the report. They’ll click on the link to go to Ben’s website and download it. However, before they can download the report, they have to provide their name and email address. Bingo! Their contact information is now being added to Ben’s database of potential customers.

Simple concept, yet effective, isn’t it? If Ben can do it, so can we! To find out more about Ben’s products, visit his web at http://www.evenmorestuff.com.

Selling as affiliates

There are a whole range of products where you can sell as affiliate in Clickbank (www.clickbank.com) and Commision Junction (www.cj.com).

Clickbank sells mostly digital products (e.g. ebooks, videos, audio programs, etc), while Commission Junction sells mostly physical products (e.g. vitamin tablets, golf apparels, watches, etc). When you sell a certain product as an affiliate, the merchant will give you a unique link (which is your affiliate link), that identifies you uniquely. When the buyer clicks on your affiliate link to purchase the product, they will credit the commission to your account.

I would like to wish you all the best in your affiliate success.

If you have any questions, please feel free to email me at ljunyuan@msn.com. Thanks.

Yours Sincerely,
Jun Yuan

Adam conducted an introductory seminar on “Patterns of Excellence” last Thursday (1 Feb 2007) in Adam Khoo Learning Technologies Group. It was a 3-hour seminar from 7 – 10pm, and a terrific one too, from the very first minute till the last. Adam managed to get everybody to actively participate throughout the seminar and also, at the same time, shared with us lots of success formulas.

For the benefit of those who missed out on this terrific seminar, I’ve compiled the discussions into an ebook, which I name as “Achieve Success Today” just for you ! “Achieve Success Today” not only contained discussions from the seminar, but also some of my personal comments on the discussions. “Achieve Success Today” is suitable for all levels of audience – whether you are a student, working adult, an employee, a boss, or retiree (Success is not restricted by age, gender, race, religion, nationality. Everybody can achieve success).

To start reading “Achieve Success Today”, please click on the link below (the ebook will load in a new Window). If you like to keep a copy of it, just right click on the link below and select “Save Target As”.

Download “Achieve Success Today”

Feel free to distribute “Achieve Success Today” to as many people as you can. The purpose of me writing this book is to be able to share with all the formula to success.

In order to get the most out of reading “Achieve Success Today”, I’ll like to strongly encourage you to carry out the activities in the book.

I also hope that after reading, you will start applying whatever you have learnt in “Achieve Success Today” to your daily life. I can assure that you will be able to achieve success sooner than you think you will.

If you have any comments or suggestions regarding this book, please drop me an email at ljunyuan@msn.com.

Enjoy.

To your success,
Jun Yuan

In my last entry, I introduced 4 programs you can sign up to start making money for free. They are Hits4Pay, WePaid, EmailCashPro and SgPoints (Click here if you like to read my previous entry on these 4 programs).

Have you already signed up for these programs ? If so, congratulations ! You have made the right first move to go into the world of Internet Marketing. If not, what are you waiting for ? The more you procrastinate, the more money you’ll stand to lose out. What’s more, these programs are free, so, what’s stopping you ?

Ok, moving on to my topic for today – Stuart Tan’s Chinese New Year Subscriber’s Nite (Non-Chinese are also welcome !). No, its not limited to members. Its open for all. The objective of this subscriber’s nite (its FREE), is to mingle around, interact, and network with people who are interested in Internet Marketing, with people who WANT to know more about Internet Marketing, etc. This is a very good information sharing opportunity. Of course, Stuart Tan will also be sharing on ways we can make money on the Internet.

For those of you who do not know who Stuart Tan is, he is the Executive Director and Master Trainer in Adam Khoo Learning Technologies Group. Stuart has been a trainer since 1994, focusing on the development of personal excellence, performance enhancement, leadership and communication development, with his background in Management, Psychology, Linguistics and Counselling. He also has a blog on Internet Marketing at InternetMarketingSingapore.com. I am a big fan of his blog. Go check it out. If you like to know more about Stuart, please click here.

When and where is the subscriber's nite, and how much does it cost ?

Details about this great event is as follows :

Date : 12 February 2007 (Monday)

Time : 7.00pm to 10.00pm (Registration starts at 6.15pm)

Venue : Adam Khoo Learning Technologies Centre

10 Hoe Chiang Road

#01-01

Keppel Towers

Singapore 089315

Price : FREE !!

Who should attend the subscriber’s nite ?

YOU !! This subscriber’s nite is specially for YOU !! !!! Whether you know nuts about
Internet Marketing, or you are a guru in it, this subscriber’s nite is for YOU !
Not to worry. This is not a sales seminar. Its simply organised to for networking and information sharing purposes. What’s more, its FREE !

I’ve signed up for the subscriber’s nite the minute I saw it in my email. I am looking forward to seeing you there. Click here to sign up now ! Please let me know if you have already signed up – perhaps we could arrange to meet up and go together ! (If you know friends who are interested, get them to sign up as well ! The more the merrier !)

If you are really interested in Internet Marketing, this one is a MUST ATTEND for you. PLEASE do not procrestinate… click here to sign up now…

I look forward to meet up with you on 12 February !!

Cheers !
Jun Yuan