Lots of people attended this seminar held at Sheraton Towers on Thursday, 05 July 2007 - more than 200. I was pretty lucky to find myself a seat at the front row. :) Here's a photo of Ewen Chia presenting at the seminar:



Today, I'm going to do a brief summary of the seminar (for the benefit of those who could not make it). Ewen covered the basics of Internet Marketing - like why should we go into Internet Marketing and stuff (I've covered all these in great detail in my previous postings). It's all the same, so I shan't cover them again. He also covered a great deal on his "Instant Internet Business". Here's a model of Ewen's "Instant Internet Business":



I shall go into each of these in more detail:

Step 1: Market

The first step involves finding a market - if you do not have a market, you can't have a business. It's as simple as that. The way you pick your market is to find a topic that we have an affinity for - meaning, you can pick a market which you have interest in. Let's say you are interested in golf. You can delve into a market selling golf balls, golf clubs, how to improve golf swing, etc.

The reason why it is preferable you choose a market you have affinity for is because "you are the market". You will know first hand what people in your market want, what problems do they have and are trying to solve.

The secret to success is to focus on ONE (1) market (notice how I've capitalised and bolded the word "ONE") and become and expert in that market. Don't try do go into 1 market today, another market the next, so on and so forth. You'll never succeed.

Step 2: Present Offer

Without an offer, you can forget about making money in your business. Makes sense? :) After identifying the problems your affinity have, next you have to look for an offer which will solve their problem. It's very important here - you need to provide people with what they want.

If you identify that most people playing golf have problems in improving their swing, you can come out with ebooks, or even videos, to teach them how to improve their swing. Alternatively, you can search the Internet for solutions and present to them (of course you have to include your affiliate link so you'll get paid if they purchase the product you've introduced - that's affiiliate marketing).

You can look for products to sell as affiliate by either going to Google and type in " Affiliate Program". Let's say you want to go into the "Dog Training" market, and you want to look for affiliate programs relating to "Dog Training", simply go to Google and type in "Dog Training Affiliate Market" (omit the inverted commas). You'll see lots of sites relating to Dog Training Affiliate Market, which you've searched for.

Alternatively, you can sign up as an affiliate im Amazon (amazon.com - scroll all the way down, and click on the link "Join Associates" to sign up). Amazon will pay you 10% commission for every item you sell.

What's Next?

Now that you have identified your potential customers' problem, and offer to present to them, what's next?

In order to present your offer to your potential customers for maximum results and of course, money, you must:

- Have your own website to present your offer (you can monetize your website with Google Adsense to generate multiple streams of income, and also you can use your website to build your list of customers)
- Provide value to your visitors (you must convince them why should they buy the product that you're selling)

Step 3: Get Traffic To Your Website

After you have everything up, you need to drive traffic to your website. No point having everything up and realise there's nobody visiting your website.

You need not drive millions of people to your website - the key here is, you need to drive targetted, qualified traffic to your website. (No point driving people who are looking for information on how to improve golf swing to your site that's selling an ebook on how to train your dog in 3-days - they will not buy your ebook).

You can make use of Google Adwords, forums, Yahoo Answers, etc. to drive highly targetted, quality traffic to your website.


In conclusion, in order to succeed in Internet Marketing, you must:

1. Find a Profitable Market
2. Provide your potential customers with an offer (such as an ebook, audio, video)
3. Be able to drive highly targetted, quality traffic to your website (the key here is to go for quality of traffic, not quantity)


Hope you'll find the above useful. Let me have your thoughts.

Have a great weekend ahead. :)

To your success,
Jun Yuan Lim